Blog Archives - Page 2 of 5 - Marketing Banks | Bank & Credit Union Marketing, Fintech, Finmarketing

Digital Banking Trends: The Rise of AI and Eco-Customers

April 4, 2023 MKTGBANKS Comments Off

The banking industry has significantly changed its marketing strategies in recent years due to technological advancements, shifting consumer behaviors, and increased competition. As the world becomes increasingly digital, banks and credit unions must adapt to new marketing techniques to maintain a competitive edge. In this article, we will explore the future of bank marketing and the strategies banks must adapt to remain relevant in an ever-changing industry. […]

Online Payment Company PayPal to Take Money from User Accounts who spread ‘Misinformation’

October 8, 2022 MKTGBANKS Comments Off

A troubling new banking trend has developed in which banks are now declining to work with entire industries based on their politics. Some of these industries that banks have denied accounts to recently include private […]

Will Open Banking happen in the U.S., or is it all another “digital transformation” pipe dream?

July 11, 2022 MKTGBANKS Comments Off

We’ve heard it for years; Open Banking is on the rise. But is open banking just another fintech “digital transformation” pipe dream created to give consultants a never-ending revenue stream? […]

Big Banks Report Earnings This Week, They Could Determine Where the Market Is Heading

July 11, 2022 MKTGBANKS Comments Off

Investors, worried about recession, will be scrutinizing the earnings reports that are expected to hit this Thursday from some of the top banks in the nation. […]

Mortgage Layoffs Rise As Increasing Rates Crush Lending Activity

July 6, 2022 MKTGBANKS Comments Off

Over the last couple of weeks, the mortgage industry has been hit with a surge of layoffs as the housing market struggles with rising interest rates and reduced mortgage activity. Major brokerages, mortgage lenders, and property-tech companies like Zillow have all announced major of layoffs over the last few months, and experts expect the trend to continue. […]

When Social Justice Marketing Goes Wrong: Halifax Bank Customers Leave in Droves

July 1, 2022 MKTGBANKS Comments Off

In one of the biggest PR disasters in bank marketing, Halifax bank saw droves of customers closing their accounts after their social media team told customers to leave the bank if they didn’t like their new pronoun badges for staff. […]

Bank regulators are increasingly scrutinizing the risk of Third Party AI

June 29, 2022 MKTGBANKS Comments Off

Over the last couple of years, the AI hype has become a topic of conversation in board meetings throughout the industry. But unfortunately, regulators are signaling a crackdown and tighter rules on using AI and […]