Alright, yes, there are significant problems in the banking world. But instead of dwelling on the negatives, let’s talk about how banks and credit unions can crush it during a recession. As the global economy faces tough times, financial marketers need to step up their marketing game to survive and thrive. […]
Universal Analytics, the go-to web analytics tool for financial institutions, is set to retire on July 1, 2023. In its place, Google Analytics 4 (GA4) offers a stronger analytics experience with the flexibility to measure various types of data. […]
The banking industry is expected to see some key marketing trends that will influence how financial institutions connect with customers. Here are four current trends that are expected to shape bank marketing strategies in the coming year: […]
Despite the rapid growth of digital technology in the banking industry, the level of digital marketing maturity is still lagging behind in comparison to other industries. A recent study revealed that while many banks have implemented some form of digital marketing, only a few have reached an advanced stage of maturity. […]
The banking industry has significantly changed its marketing strategies in recent years due to technological advancements, shifting consumer behaviors, and increased competition. As the world becomes increasingly digital, banks and credit unions must adapt to new marketing techniques to maintain a competitive edge. In this article, we will explore the future of bank marketing and the strategies banks must adapt to remain relevant in an ever-changing industry. […]
In one of the biggest PR disasters in bank marketing, Halifax bank saw droves of customers closing their accounts after their social media team told customers to leave the bank if they didn’t like their new pronoun badges for staff. […]
Between disruption from FinTech, advancing technology, and changing norms around personal finance, the industry’s flush with opportunities and threats. […]
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