Digital marketing banking
Financial News

Banks still struggling with Digital Marketing

Despite the rapid growth of digital technology in the banking industry, the level of digital marketing maturity is still lagging behind in comparison to other industries. A recent study revealed that while many banks have implemented some form of digital marketing, only a few have reached an advanced stage of maturity. […]

Digital banking trends
Financial News

Digital Banking Trends: The Rise of AI and Eco-Customers

The banking industry has significantly changed its marketing strategies in recent years due to technological advancements, shifting consumer behaviors, and increased competition. As the world becomes increasingly digital, banks and credit unions must adapt to new marketing techniques to maintain a competitive edge. In this article, we will explore the future of bank marketing and the strategies banks must adapt to remain relevant in an ever-changing industry. […]