Marketing
Google adds new ‘Ad Strength’ Indicator to help measure the strength of your ads
Google has introduced a new tool to help advertisers measure the effectiveness of their ads before they go live. […]
Marketing
Marketing
New Google Search Console to Show History of User Actions
The latest version of Google’s Search Console will soon offer history tracking of user actions. […]
Marketing
Facebook to Remove More than 5,000 Ad Targeting Options to combat Discrimination
Facebook said Tuesday that it is removing more than 5,000 ad-targeting options to prevent advertisers from discriminating against certain religious and ethnic minority groups. […]
Marketing
Migrating from http to https? Google says to use 301 redirects
While most banks and credit unions long ago migrated to HTTPS, some of marketing platforms and blogs are still using HTTP protocals. If you’re getting ready to make the switch Google is suggesting that you keep it simple and use 301 redirects. […]
Social Media
Social Media is not about Likes and Followers
Social Media is one of the most cost-effective ways of reaching your clients, but most banks and credit unions have no clue how to use it properly. From tweeting about random things like who just […]
Social Media
5 mistakes banks make when jumping into social media.
They try to push their products. Social media marketing is about building relationships with your customers and your prospects, not trying to push every product and service you have down their throat. People aren’t on […]