Real-Time Analytics – A Marketer’s Guide to Real-Time reporting features in Google Analytics

Google Analytics Real-time reports
Google Analytics Real-time reports

Google’s real-time analytics are probably some of the most useful yet overlooked features available to Google Analytics users. Not only can you monitor real-time activity as it actually occurs on your site or app, but you can also use the information to troubleshoot a wide range of problems, monitor website loads for developers, and gain valuable insights during short-term campaigns, current events, and PR related issues.

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