Bank marketing budgets are up, but proof isn't. See what 2026 research reveals about attribution, CRM data and AI, plus six fixes for 2027.

A Joint Report by MarketingBanks.com Research Group & Richardson Marketing on the current state of financial marketing.

The $84 trillion wealth transfer is already underway. Find out how banks and credit unions can win the next generation by offering smarter tools, stronger relationships, and real value.

AI and automation aren’t optional in 2025—they’re running the show. Find out how smart banks and credit unions are using them to move faster, cut costs, and serve members better.

gile marketing isn’t a buzzword—it’s survival. Learn how banks and credit unions in 2025 are moving faster, testing smarter, and winning more with agile strategies that actually work.

Discover why family banking is the next big opportunity for credit unions in 2025. Learn how to attract Millennial parents, engage Gen Alpha, and build lifelong relationships—starting now.

Are you wondering how the newly launched FedNow is reshaping the financial landscape? Our latest article explores its impact on banks, credit unions, and the future of instant payments.

Alright, yes, there are significant problems in the banking world. But instead of dwelling on the negatives, let's talk about how banks and credit unions can crush it during a recession. As the global economy faces tough times, financial marketers need to step up their marketing game to survive and thrive.

Universal Analytics, the go-to web analytics tool for financial institutions, is set to retire on July 1, 2023. In its place, Google Analytics 4 (GA4) offers a stronger analytics experience with the flexibility to measure various types of data.

While JPMorgan claims to have saved the day, the acquisition appears to have been solely for their own benefit, with an estimated $5 billion profit over the next five years, while the FDIC is set to cover $13 billion in losses. This acquisition has led to the stock prices of regional banks plunging, with every regional bank stock down today.

Investors are panicking as First Republic Bank teeters on the brink of collapse. Depositors have withdrawn over $100 billion in the past month alone, sparking fears that the bank could be the next domino to fall after the disastrous failure of Silicon Valley Bank.

Leading US financial institutions, including Charles Schwab, State Street, and M&T, faced significant challenges in the first quarter as customers withdrew almost $60 billion in combined bank deposits. This trend has been accelerated by the recent collapse of Silicon Valley Bank and two other US lenders, resulting in cash moving out of bank accounts at a pace not seen since the aftermath of the 2008 financial crisis.