How Credit Unions Can Win (and Keep) Small Business Members: A Marketing Playbook
Small businesses are the biggest growth opportunity most credit unions are under-marketing to. Here's how to find them in your existing membership, position against banks and fintechs, and build a relationship they never outgrow.
Google Now Reports AI Search Visibility. Here’s What Banks and Credit Unions Should Do With It.
Google has given bank and credit union marketers a better way to answer a question that has been difficult to measure: Are our website pages showing up in AI search?
Banks Took the Used-Auto Lead From Credit Unions. Marketing Can Help Take It Back
Credit unions now trail banks in used-auto lending. Refinance offers, pre-approvals and onboarding indirect borrowers are where marketing can win share back.
What Banks and Credit Unions Should Prioritize in 2027
Rates are rising and customers are spreading deposits around. Eight 2027 priorities for bank and credit union marketers, starting with broken onboarding.
Banks Are Spending More to Acquire Customers While Losing Most Digital Applicants
Banks and credit unions have spent years pouring money into digital banking, online advertising and customer acquisition. The numbers suggest they have gotten very good at getting people to the front door.
Google Analytics Will Now Drop Traffic From Domains You Don’t Approve
Google Analytics added hostname Include filters on September 21. You give GA4 a list of the domains that are allowed to send data to your property, and it ignores events from anywhere else.
Why Banks and Credit Unions Need to Switch to Google Analytics 4 Before July 2023
Universal Analytics, the go-to web analytics tool for financial institutions, is set to retire on July 1, 2023. In its place, Google Analytics 4 (GA4) offers a stronger analytics experience with the flexibility to measure various types of data.
Real-Time Analytics – A Marketer’s Guide to Real-Time reporting features in Google Analytics
Google’s real-time analytics are probably some of the most useful yet overlooked features available to Google Analytics users.
How Credit Unions Can Win (and Keep) Small Business Members: A Marketing Playbook
Small businesses are the biggest growth opportunity most credit unions are under-marketing to. Here's how to find them in your existing membership, position against banks and fintechs, and build a relationship they never outgrow.
Why a Sarasota Bank Built by Bankers Is Selling to a Credit Union
Gulfside Bank’s planned sale to $8 billion DFCU Financial shows how credit unions have become the go-to buyers for community banks.
Threat to Banks and Credit Unions: Robinhood, E*Trade and SoFi Are Coming for Your Deposits
Robinhood, E*Trade, SoFi and other investing apps now offer checking and savings. Here’s how banks and credit unions can protect their deposits.
When AI Agents Knock: How Banks and Credit Unions Can Reassure Members Now
Banks are finding unauthorized AI agents in customer accounts. Here’s how banks and credit unions can reassure members with clear, honest messaging now.
PHP2Shell: The Internet’s Biggest Security Scare in Years Just Hit. Here’s What Banks and Credit Unions Need to Do NOW
A critical PHP flaw threatens most of the web. Here’s the checklist banks and credit unions need today, plus the questions to send every vendor.
When Social Justice Marketing Goes Wrong: Halifax Bank Customers Leave in Droves
In one of the biggest PR disasters in bank marketing, Halifax bank saw droves of customers closing their accounts after their social media team told customers to leave the bank if they didn't like their new pronoun badges for staff.
Over 25 Percent of Facebook Users Have Deleted App from Phone
A new study published today says that 1-in-4 people have deleted the Facebook app from their phones.
Facebook to Remove More than 5,000 Ad Targeting Options to combat Discrimination
Facebook said Tuesday that it is removing more than 5,000 ad-targeting options to prevent advertisers from discriminating against certain religious and ethnic minority groups.
Social Media is not about Likes and Followers
Social Media is one of the most cost-effective ways...
5 mistakes banks make when jumping into social media.
They try to push their products.
Social media marketing is...
How Credit Unions Can Win (and Keep) Small Business Members: A Marketing Playbook
Small businesses are the biggest growth opportunity most credit unions are under-marketing to. Here's how to find them in your existing membership, position against banks and fintechs, and build a relationship they never outgrow.
Google Now Reports AI Search Visibility. Here’s What Banks and Credit Unions Should Do With It.
Google has given bank and credit union marketers a better way to answer a question that has been difficult to measure: Are our website pages showing up in AI search?
Banks Took the Used-Auto Lead From Credit Unions. Marketing Can Help Take It Back
Credit unions now trail banks in used-auto lending. Refinance offers, pre-approvals and onboarding indirect borrowers are where marketing can win share back.
What Banks and Credit Unions Should Prioritize in 2027
Rates are rising and customers are spreading deposits around. Eight 2027 priorities for bank and credit union marketers, starting with broken onboarding.
Banks Are Spending More to Acquire Customers While Losing Most Digital Applicants
Banks and credit unions have spent years pouring money into digital banking, online advertising and customer acquisition. The numbers suggest they have gotten very good at getting people to the front door.
Google Analytics Will Now Drop Traffic From Domains You Don’t Approve
Google Analytics added hostname Include filters on September 21. You give GA4 a list of the domains that are allowed to send data to your property, and it ignores events from anywhere else.
Why Banks and Credit Unions Need to Switch to Google Analytics 4 Before July 2023
Universal Analytics, the go-to web analytics tool for financial institutions, is set to retire on July 1, 2023. In its place, Google Analytics 4 (GA4) offers a stronger analytics experience with the flexibility to measure various types of data.
Real-Time Analytics – A Marketer’s Guide to Real-Time reporting features in Google Analytics
Google’s real-time analytics are probably some of the most useful yet overlooked features available to Google Analytics users.
How Credit Unions Can Win (and Keep) Small Business Members: A Marketing Playbook
Small businesses are the biggest growth opportunity most credit unions are under-marketing to. Here's how to find them in your existing membership, position against banks and fintechs, and build a relationship they never outgrow.
Why a Sarasota Bank Built by Bankers Is Selling to a Credit Union
Gulfside Bank’s planned sale to $8 billion DFCU Financial shows how credit unions have become the go-to buyers for community banks.
Threat to Banks and Credit Unions: Robinhood, E*Trade and SoFi Are Coming for Your Deposits
Robinhood, E*Trade, SoFi and other investing apps now offer checking and savings. Here’s how banks and credit unions can protect their deposits.
When AI Agents Knock: How Banks and Credit Unions Can Reassure Members Now
Banks are finding unauthorized AI agents in customer accounts. Here’s how banks and credit unions can reassure members with clear, honest messaging now.
PHP2Shell: The Internet’s Biggest Security Scare in Years Just Hit. Here’s What Banks and Credit Unions Need to Do NOW
A critical PHP flaw threatens most of the web. Here’s the checklist banks and credit unions need today, plus the questions to send every vendor.
When Social Justice Marketing Goes Wrong: Halifax Bank Customers Leave in Droves
In one of the biggest PR disasters in bank marketing, Halifax bank saw droves of customers closing their accounts after their social media team told customers to leave the bank if they didn't like their new pronoun badges for staff.
Over 25 Percent of Facebook Users Have Deleted App from Phone
A new study published today says that 1-in-4 people have deleted the Facebook app from their phones.
Facebook to Remove More than 5,000 Ad Targeting Options to combat Discrimination
Facebook said Tuesday that it is removing more than 5,000 ad-targeting options to prevent advertisers from discriminating against certain religious and ethnic minority groups.
Social Media is not about Likes and Followers
Social Media is one of the most cost-effective ways...
5 mistakes banks make when jumping into social media.
They try to push their products.
Social media marketing is...
MarketingBanks.com provides practical banking and credit union marketing insights, strategies, and industry analysis for financial institutions looking to grow.
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How Credit Unions Can Win (and Keep) Small Business Members: A Marketing Playbook
Small businesses are the biggest growth opportunity most credit unions are under-marketing to. Here's how to find them in your existing membership, position against banks and fintechs, and build a relationship they never outgrow.
Why a Sarasota Bank Built by Bankers Is Selling to a Credit Union
Gulfside Bank’s planned sale to $8 billion DFCU Financial shows how credit unions have become the go-to buyers for community banks.
Threat to Banks and Credit Unions: Robinhood, E*Trade and SoFi Are Coming for Your Deposits
Robinhood, E*Trade, SoFi and other investing apps now offer checking and savings. Here’s how banks and credit unions can protect their deposits.
When AI Agents Knock: How Banks and Credit Unions Can Reassure Members Now
Banks are finding unauthorized AI agents in customer accounts. Here’s how banks and credit unions can reassure members with clear, honest messaging now.