Marketing Banks Articles

Family Banking

Family Banking: Why It’s More Than a Trend — and How to Own It

Discover why family banking is the next big opportunity for credit unions in 2025. Learn how to attract Millennial parents, engage Gen Alpha, and build lifelong relationships—starting now.
FedNow

Navigating the FedNow Era: What Banks and Credit Unions Need to Know

Are you wondering how the newly launched FedNow is reshaping the financial landscape? Our latest article explores its impact on banks, credit unions, and the future of instant payments.
recession marketing

4 Ways Banks Must Change Their Marketing in the Coming Recession

Alright, yes, there are significant problems in the banking world. But instead of dwelling on the negatives, let's talk about how banks and credit unions can crush it during a recession. As the global economy faces tough times, financial marketers need to step up their marketing game to survive and thrive.
GA4

Why Banks and Credit Unions Need to Switch to Google Analytics 4 Before July...

Universal Analytics, the go-to web analytics tool for financial institutions, is set to retire on July 1, 2023. In its place, Google Analytics 4 (GA4) offers a stronger analytics experience with the flexibility to measure various types of data.
JPMorgan buys First Republic Bank's assets

FDIC Seizes First Republic Bank JPMorgan to Take Control Amidst Regional Bank Crisis

While JPMorgan claims to have saved the day, the acquisition appears to have been solely for their own benefit, with an estimated $5 billion profit over the next five years, while the FDIC is set to cover $13 billion in losses. This acquisition has led to the stock prices of regional banks plunging, with every regional bank stock down today.
First Republic Bank (FRC)

Is First Republic Bank the Next Domino to Fall in the Banking Crisis?

Investors are panicking as First Republic Bank teeters on the brink of collapse. Depositors have withdrawn over $100 billion in the past month alone, sparking fears that the bank could be the next domino to fall after the disastrous failure of Silicon Valley Bank.