What Banks and Credit Unions Should Prioritize in 2027
Rates are rising and customers are spreading deposits around. Eight 2027 priorities for bank and credit union marketers, starting with broken onboarding.
Banks Are Spending More to Acquire Customers While Losing Most Digital Applicants
Banks and credit unions have spent years pouring money into digital banking, online advertising and customer acquisition. The numbers suggest they have gotten very good at getting people to the front door.
The Fastest Way to Win Gen Z? Market to the Parents Already Banking With You
Want Gen Z customers? Start with their parents. A 7-step family banking playbook for community banks and credit unions.
Google Analytics Will Now Drop Traffic From Domains You Don’t Approve
Google Analytics added hostname Include filters on September 21. You give GA4 a list of the domains that are allowed to send data to your property, and it ignores events from anywhere else.
The Measurement Gap: Bank Marketing Heading Into 2027
Bank marketing budgets are up, but proof isn't. See what 2026 research reveals about attribution, CRM data and AI, plus six fixes for 2027.
Google Analytics Will Now Drop Traffic From Domains You Don’t Approve
Google Analytics added hostname Include filters on September 21. You give GA4 a list of the domains that are allowed to send data to your property, and it ignores events from anywhere else.
Why Banks and Credit Unions Need to Switch to Google Analytics 4 Before July 2023
Universal Analytics, the go-to web analytics tool for financial institutions, is set to retire on July 1, 2023. In its place, Google Analytics 4 (GA4) offers a stronger analytics experience with the flexibility to measure various types of data.
Real-Time Analytics – A Marketer’s Guide to Real-Time reporting features in Google Analytics
Google’s real-time analytics are probably some of the most useful yet overlooked features available to Google Analytics users.
Your Marketing Team Is Already Running an AI Program. Nobody Approved It.
Bank and credit union marketers adopted AI faster than any other department, mostly on accounts IT never set up. One community bank just learned what that costs, and boards are starting to ask.
Your Money Market Customers Are Moving Money to Crypto. PayPal’s 4% Reward Is Why
The CLARITY Act stalled and PayPal pays 4% on PYUSD. What the stablecoin yield fight means for bank and credit union deposits, and what to do this month.
Credit Union Marketers Take the Spotlight at 2026 MAC Awards in Scottsdale
Record 548 entries, four MACQUEE finalists and 100+ winners: see which credit unions took home 2026 MAC Awards for marketing excellence in Scottsdale.
What Banks and Credit Unions Should Prioritize in 2027
Rates are rising and customers are spreading deposits around. Eight 2027 priorities for bank and credit union marketers, starting with broken onboarding.
Banks Are Spending More to Acquire Customers While Losing Most Digital Applicants
Banks and credit unions have spent years pouring money into digital banking, online advertising and customer acquisition. The numbers suggest they have gotten very good at getting people to the front door.
When Social Justice Marketing Goes Wrong: Halifax Bank Customers Leave in Droves
In one of the biggest PR disasters in bank marketing, Halifax bank saw droves of customers closing their accounts after their social media team told customers to leave the bank if they didn't like their new pronoun badges for staff.
Over 25 Percent of Facebook Users Have Deleted App from Phone
A new study published today says that 1-in-4 people have deleted the Facebook app from their phones.
Facebook to Remove More than 5,000 Ad Targeting Options to combat Discrimination
Facebook said Tuesday that it is removing more than 5,000 ad-targeting options to prevent advertisers from discriminating against certain religious and ethnic minority groups.
Social Media is not about Likes and Followers
Social Media is one of the most cost-effective ways...
5 mistakes banks make when jumping into social media.
They try to push their products.
Social media marketing is...
What Banks and Credit Unions Should Prioritize in 2027
Rates are rising and customers are spreading deposits around. Eight 2027 priorities for bank and credit union marketers, starting with broken onboarding.
Banks Are Spending More to Acquire Customers While Losing Most Digital Applicants
Banks and credit unions have spent years pouring money into digital banking, online advertising and customer acquisition. The numbers suggest they have gotten very good at getting people to the front door.
The Fastest Way to Win Gen Z? Market to the Parents Already Banking With You
Want Gen Z customers? Start with their parents. A 7-step family banking playbook for community banks and credit unions.
Google Analytics Will Now Drop Traffic From Domains You Don’t Approve
Google Analytics added hostname Include filters on September 21. You give GA4 a list of the domains that are allowed to send data to your property, and it ignores events from anywhere else.
The Measurement Gap: Bank Marketing Heading Into 2027
Bank marketing budgets are up, but proof isn't. See what 2026 research reveals about attribution, CRM data and AI, plus six fixes for 2027.
Google Analytics Will Now Drop Traffic From Domains You Don’t Approve
Google Analytics added hostname Include filters on September 21. You give GA4 a list of the domains that are allowed to send data to your property, and it ignores events from anywhere else.
Why Banks and Credit Unions Need to Switch to Google Analytics 4 Before July 2023
Universal Analytics, the go-to web analytics tool for financial institutions, is set to retire on July 1, 2023. In its place, Google Analytics 4 (GA4) offers a stronger analytics experience with the flexibility to measure various types of data.
Real-Time Analytics – A Marketer’s Guide to Real-Time reporting features in Google Analytics
Google’s real-time analytics are probably some of the most useful yet overlooked features available to Google Analytics users.
Your Marketing Team Is Already Running an AI Program. Nobody Approved It.
Bank and credit union marketers adopted AI faster than any other department, mostly on accounts IT never set up. One community bank just learned what that costs, and boards are starting to ask.
Your Money Market Customers Are Moving Money to Crypto. PayPal’s 4% Reward Is Why
The CLARITY Act stalled and PayPal pays 4% on PYUSD. What the stablecoin yield fight means for bank and credit union deposits, and what to do this month.
Credit Union Marketers Take the Spotlight at 2026 MAC Awards in Scottsdale
Record 548 entries, four MACQUEE finalists and 100+ winners: see which credit unions took home 2026 MAC Awards for marketing excellence in Scottsdale.
What Banks and Credit Unions Should Prioritize in 2027
Rates are rising and customers are spreading deposits around. Eight 2027 priorities for bank and credit union marketers, starting with broken onboarding.
Banks Are Spending More to Acquire Customers While Losing Most Digital Applicants
Banks and credit unions have spent years pouring money into digital banking, online advertising and customer acquisition. The numbers suggest they have gotten very good at getting people to the front door.
When Social Justice Marketing Goes Wrong: Halifax Bank Customers Leave in Droves
In one of the biggest PR disasters in bank marketing, Halifax bank saw droves of customers closing their accounts after their social media team told customers to leave the bank if they didn't like their new pronoun badges for staff.
Over 25 Percent of Facebook Users Have Deleted App from Phone
A new study published today says that 1-in-4 people have deleted the Facebook app from their phones.
Facebook to Remove More than 5,000 Ad Targeting Options to combat Discrimination
Facebook said Tuesday that it is removing more than 5,000 ad-targeting options to prevent advertisers from discriminating against certain religious and ethnic minority groups.
Social Media is not about Likes and Followers
Social Media is one of the most cost-effective ways...
5 mistakes banks make when jumping into social media.
They try to push their products.
Social media marketing is...
MarketingBanks.com provides practical banking and credit union marketing insights, strategies, and industry analysis for financial institutions looking to grow.
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Your Marketing Team Is Already Running an AI Program. Nobody Approved It.
Bank and credit union marketers adopted AI faster than any other department, mostly on accounts IT never set up. One community bank just learned what that costs, and boards are starting to ask.
Your Money Market Customers Are Moving Money to Crypto. PayPal’s 4% Reward Is Why
The CLARITY Act stalled and PayPal pays 4% on PYUSD. What the stablecoin yield fight means for bank and credit union deposits, and what to do this month.
Credit Union Marketers Take the Spotlight at 2026 MAC Awards in Scottsdale
Record 548 entries, four MACQUEE finalists and 100+ winners: see which credit unions took home 2026 MAC Awards for marketing excellence in Scottsdale.
What Banks and Credit Unions Should Prioritize in 2027
Rates are rising and customers are spreading deposits around. Eight 2027 priorities for bank and credit union marketers, starting with broken onboarding.